Trademark Registration: What's the Purpose?

A lot of people call me to ask what the purpose is of getting a trademark registration. The answer is simple: The purpose of getting a federal trademark registration is to protect your company's name, brand, logo, and slogan from other people taking them and using them to promote their own goods and services.

Although getting a trademark registration is not absolutely necessary to do business or to attain trademark rights to a name or logo, it does provide the best and most comprehensive protection for any trademark. Without a federal trademark registration, the level of protection for your business is limited only to the geographical location in which you do business. Accordingly, if someone else starts a similar business with a similar name in another region of the U.S., you would have trouble getting them to stop using their name or logo if you don't have federal trademark rights.

And you can only get federal trademark rights by getting a federal trademark registration. So what are you waiting for, small-business-owner?

About the author:
Xavier Morales is the owner of the Law Office of Xavier Morales, http://www.SecureYourTrademark.com focusing on Trademark Registration and domain name disputes since 2007. He can be reached at 1-866-618-2517 or by email: xm@secureyourtrademark.com